Brand Positioning
When your positioning is unclear, customers hesitate and marketing works harder than it should.
This sprint sharpens your message so your value is obvious and your business becomes easier to choose.
This sprint will help you:
Clarify your message
Differentiate from competitors
Align marketing and sales
Create consistency
Who's This For?
This sprint works well for businesses that want their value to be obvious, their messaging to be consistent, and their sales and marketing to be easier to execute.
It also works well if:
Your positioning is unclear and customers hesitate
You struggle to explain what makes you different
Your business has evolved but your messaging hasn’t
Sales conversations feel harder than necessary
You want a clearer foundation before scaling
If you’re still testing your core offer, unclear on direction, or seeking a full visual rebrand, this sprint is not a good fit.
What You Get
By the end of the sprint, you’ll have a clear positioning framework to guide marketing and sales
Positioning Statement
A defined positioning statement outlining your audience, problem, value, and differentiation
Core Messaging
Clear messaging pillars and value propositions that articulate what you do and why it matters
Audience Clarity
A refined understanding of your target audience and how to speak to them effectively
Brief Market Analysis
A clear articulation of how you differ from competitors and where you sit in the market
Messaging Framework
A practical brand messaging guide you can use across your website, campaigns, and sales
What You'll Need Ready
To make the most of the 7 days, we’ll need a few essentials in place before we begin
1. Business overview
Clear details of your core products and services, including what you do, who it’s for, and how it is priced. We’ll also need insight into how sales are typically won or lost, along with access to current materials such as website copy, sales decks, proposals, and pitch content that show how the business is currently described.
2. Audience and Competitor Insights
A shortlist of key competitors and a clear description of your target audience, including who you serve, who you don't, and how prospects typically compare options.
3. Willingness to Focus
Positioning requires making clear choices about who you are for and what you stand for. Be prepared to narrow focus and prioritise what matters most, so your message becomes sharper, more consistent, and easier for customers to understand and choose.
After The Sprint
You’ll have a clear positioning foundation that informs everything else.
With this, you can:
Refine your website messaging
Strengthen campaign performance
Align sales conversations
Improve content clarity
Build future campaigns on a stronger foundation
FAQs
Get the answers to some of our most frequently asked questions
Q. How does a sprint work?
You choose a sprint based on your biggest priority: messaging, campaigns, or lead magnet.
We kick things off with a briefing call, map out the deliverables, and spend 7 focused days building something that gets results.
If none of the listed sprints fit what you need, or you would prefer to start with a conversation, please get in touch, and we can explore options together.
Q. Who does the actual work?
We do. We're senior marketers with decades worth of experience. We don't outsource or hand off to freelancers. You work directly with the people doing the work - us.
Q. Is this right for my business?
If you're stuck, stretched, or just need marketing to move your business in a short space of time, this is for you.
We work best with founders, lean teams, and marketers who want clarity, speed, and senior input without the long agency process.
Q. Is the work really done in 1 week?
Yes, but we work over 7 working days, not calendar days. So while it’s not 7 consecutive days, it’s still incredibly fast, focused, and far quicker than most marketing turnarounds.
Q. Do you only work with certain industries or business types?
No. The core principles of good marketing apply across all industries.
We’ve worked with start-ups, service businesses, nonprofits, and global brands.
What matters most is your goal and whether we’re a good fit for the kind of progress you’re trying to make.
Q. What happens at the end of a sprint?
You’ll get final deliverables and a short handover guide. If you need help implementing or want to build on the work, we offer optional follow-up support.
Q. Can I request edits after my sprint is delivered?
Yes. Every sprint includes up to 3 rounds of minor edits within 7 working days of delivery.
We recommend carefully reviewing your sprint as soon as it’s delivered so you can share feedback within the edit window.
These minor edits cover small refinements like text tweaks, colour changes, link updates, or layout adjustments. Minor edits are light adjustments that don’t affect the overall structure, copy direction, or platform setup.
Examples include, but are not limited to:
- Updating button text or colours
- Replacing an image or link
- Adjusting spacing or headlines
What we don’t include are major scope changes or rebuilds that fall outside the sprint.
That includes things like:
- Rewriting all the copy or changing the overall tone
- Designing new assets or additional pages
- Rebuilding the project on a different platform (e.g.,“Can you turn this landing page into a full website instead?”, “Can you move everything over to Shopify instead?”)
- Adding extra emails, graphics, or campaign variations
Q. What are your payment terms?
Because our sprints are short, focused, and fully scoped before we begin, we ask for 70% upfront to begin with and the remaining 30% on delivery once everything is complete.
If any work falls outside of the agreed scope, it will be charged at £45 per hour and must be paid in advance before the additional work begins.
