Lead Magnet and Email Nurture Sprint
Build your list and warm up new leads automatically.
We research, write and design your lead magnet, build the sign up journey and create the automated follow up around one clear audience and offer.
£1,450.
Build or grow your list
Follow up automatically
Turn interest into opportunities
Who's This For?
For businesses with useful knowledge or expertise their audience would value, and one clear offer they want to put in front of more potential customers. This sprint works well if:
You want to build or add to your contact list
You rely heavily on referrals or word of mouth
You get attention but have no clear way to capture it
You have useful expertise you could turn into valuable content
You want a simple system to follow up after someone shows interest
This works best when you have one clear audience, one offer and the capacity to follow up when new opportunities come in.
What You Get
By the end of the sprint, you’ll have a complete lead capture and nurture system built around one agreed audience and offer.
Lead Magnet
One researched, professionally written and designed checklist, cheat sheet or short guide tailored to your audience and offer.
Email Nurture
Four follow up emails designed to build trust, keep your business visible and guide new contacts towards a clear next step.
Landing Page
One focused, SEO optimised landing page and sign up form, with copy and key on page elements shaped around relevant search intent.
Lead Capture
A simple journey that captures sign ups, delivers the lead magnet and sends new lead notifications to your nominated inbox.
Promotional Assets
Four static promotional assets with accompanying copy for one agreed channel to help you start sharing your lead magnet.
Handover
A practical handover presentation and recorded walkthrough showing how the system works and how to manage it going forward.
What You'll Need Ready
To make the most of the 7 Day sprint, everything we need must be in place before the 7 working days begin. Your sprint cannot start until the agreed scope is confirmed and all required information and access have been received and checked.
1. One Clear Audience and Offer
We’ll agree who the lead magnet is for and the one product, service or offer it should support before the sprint starts.
2. Content, Brand and Platform Access
We’ll need your logo and available brand guidelines, relevant product or service information, useful existing content, and access to the website and email platform needed for the lead journey.
3. Fast Approval
One person must be available to answer questions and approve work quickly. Where feedback or approval is needed, we’ll normally require it within one working day. Delays may move the completion date.
After The Sprint
You’ll own the completed assets and system, with a practical handover so you can manage it confidently. Your lead magnet can then be:
Shared through your social channels
Added to your website
Used after events or webinars
Promoted through partnerships or a wider campaign
FAQs
Get the answers to some of our most frequently asked questions
Q. When does my 7 Day sprint start?
Once we’ve agreed the scope, completed onboarding, received payment and checked everything we need to do the work. We’ll confirm your official start date when your sprint is ready to go.
Q. Why do you need everything upfront?
Because the 7 working days are for delivery. Missing information, inaccessible platforms or delayed decisions slow the sprint down, so we get those things sorted before the clock starts.
Q. How quickly will I need to respond?
Where we need information, feedback or approval, we’ll normally ask you to respond within one working day. If your response is delayed, your completion date may also need to move.
Q. Can I request changes?
Yes. Your sprint includes one review round with up to 5 minor amendments.
Minor amendments are small refinements that do not change the agreed direction or scope, such as adjusting a headline, changing a short section of copy, replacing a supplied image, updating a link or making a small layout change.
A new direction, substantial rewrite, different audience or lead magnet topic, new asset or additional functionality is additional work.
Q. Do I need an existing email list?
No. The nurture sequence is designed for people who sign up for your lead magnet. If you already have a contact list, you can simply add the new contacts to it.
Q. Will the lead magnet generate leads by itself?
The sprint gives you the system for capturing and nurturing interest. How much traffic enters that system depends on how and where you promote it. We include four promotional assets to help you get started.
Q. What happens at the end of the sprint?
You receive the completed assets, editable files and a practical handover showing you how everything works. You can then manage the system yourself or build a wider campaign around it.
Q. What are your payment terms?
Because our sprints are short, focused and fully scoped before we begin, we ask for 70% upfront and the remaining 30% on delivery once the agreed work is complete.
