Frequently Asked Questions
We’ve answered the most common questions, from how our sprints work to what you need to get started. If you’re unsure where to begin, this is a good place to start.
About the SprintsWhat’s IncludedGetting StartedPricing and PaymentsFeedback and After the Sprint
About the Sprints
How does a sprint work?
You choose a sprint based on your biggest priority: brand positioning, a lead magnet and email, or a campaign. We start with a short fit call, agree the scope and deliverables, then spend 7 working days building and finishing the work.
If none of the sprints fit, or you would rather start with a conversation, get in touch and we will explore options together.
What are the three sprints?
Brand Positioning gives you a clear positioning and messaging foundation.
Lead Magnet and Email builds a lead magnet, landing page, follow-up emails and social posts to turn visitors into enquiries.
Quick Wins Campaign plans, builds and launches one focused campaign.
Each sprint has a fixed scope and is finished in 7 working days.
Is this right for my business?
If you are stuck, stretched, or just need marketing to move your business in a short space of time, this is for you. We work best with founders, lean teams and marketers who want clarity, speed and senior input without the long agency process.
What if I’m not sure which sprint I need?
No problem. Get in touch, because a short conversation is often enough to clarify the right starting point.
As a guide: start with Brand Positioning if your offer or audience is not clear yet. Choose Lead Magnet and Email if you want more enquiries from people who already find you. Choose Quick Wins Campaign if you have one offer ready to promote.
Who does the actual work?
We do. We are senior marketers with decades of experience. We do not outsource or hand off to freelancers, and you work directly with the people doing the work.
Is the work really done in 1 week?
Yes, but we work over 7 working days, not calendar days. It is not 7 consecutive days, but it is still fast, focused and far quicker than most marketing turnarounds.
Why not just hire a marketer for a month?
A hire takes weeks to find and a month to ramp up, and you manage the work. A sprint is a defined outcome from senior marketers who do the work themselves, at a fixed price and a finish date.
Do you only work with certain industries or business types?
No. The core principles of good marketing apply across all industries. We have worked with start-ups, service businesses, nonprofits and global brands. What matters most is your goal and whether we are a good fit for the progress you are trying to make.
What’s Included
Brand Positioning: what do I actually get in the end?
A clear, practical positioning and messaging foundation you can use immediately across your website, campaigns and sales conversations. The focus is on clarity and alignment, not lengthy documentation.
- Audience and competitor research: a refined picture of who you serve and how you differ from competitors
- Positioning statement: your audience, the problem you solve, your value and what makes you different, in one definition
- Value proposition and key messages: clear messaging pillars that say what you do and why it matters
- Elevator pitch: a short, sayable version of your positioning for meetings and sales calls
- Tone of voice guide: how you sound, with examples
- Messaging applied and handover: your homepage headline and key lines rewritten, plus a guide to use the messaging everywhere
Lead Magnet and Email: what do I actually get in the end?
A complete system to capture leads and follow them up, built, connected and handed over.
- Lead magnet: one researched, designed guide, checklist or report
- Landing page: one SEO-focused page with a sign-up form
- Lead capture and CRM: the sign-up journey, delivery of the lead magnet, new-lead alerts and a basic CRM connection
- Email nurture: 4 follow-up emails that build trust and lead to a next step
- 6 social posts: static posts with captions for one agreed channel
- Handover: a presentation and a recorded walkthrough so you can run it yourself
Quick Wins Campaign: what do I actually get in the end?
One focused campaign, fully built and launched around a single objective.
- Campaign direction: your audience, message, route to action and measures
- Core campaign copy: the main message and copy for the campaign
- 6 social posts: static posts with graphics and captions for one agreed platform
- Response page and CRM: a landing page or response form, with a basic CRM connection to capture and track responses
- Ad setup and launch: ads set up on one agreed platform, with links and tracking checked and the response journey tested
- Handover: the copy, creative, files and access, with a practical guide to keep it running
What isn’t included in the Quick Wins Campaign?
Video, animation, additional audiences and additional advertising platforms are not included. The 6 social posts use copy and simple static graphics for one agreed social platform.
Advertising spend is also separate. You pay your advertising budget directly to the platform.
Can you manage the campaign after launch?
Ongoing management and optimisation are not included in a sprint. If you would like us to stay involved, we can agree a separate scope.
Getting Started
What happens on the 15-minute call?
We talk through your business, what you want to achieve and whether a sprint is the right fit. You can ask questions before deciding. Requesting the call does not reserve a sprint or commit you to buying one, and if a sprint is not right for you, we will say so.
What should I have ready for a sprint?
It depends on the sprint, but generally you will need:
- Business overview: your core products and services, who they are for, how they are priced, and how sales are won or lost, plus current materials such as website copy, sales decks and proposals
- Brand guidelines: any guidelines, tone of voice notes or examples of how you want to be perceived. If these are light, we will work within what exists
- Access: logins for the website, CRM, email platform or ad accounts the sprint needs
- Fast approvals: one person who can review and approve work quickly, usually within one working day
Each sprint page lists exactly what you need: Brand Positioning, Lead Magnet and Email and Quick Wins Campaign.
When does the sprint clock start?
Sprints start within 2 working days of the signed scope agreement, once payment is confirmed and we have all required materials and access. We agree the exact start date with you at that point.
What can delay a sprint?
Sprints are designed to move quickly, but a few things can slow progress:
- Delayed access: waiting on logins for your website, CRM, analytics, ad accounts or email platform
- Unclear scope: if the goal shifts or expands beyond what was agreed, delivery may need to be adjusted
- Slow feedback or approvals: if decisions take several days, momentum slows and timelines extend
- Missing information: incomplete details, assets or data at the start
- Technical limitations: platform restrictions or legacy systems that need a workaround
If you are responsive and decisive, seven days is more than enough. If not, it turns into “7-ish Day Marketing”, and nobody wants that.
Can I book more than one sprint at a time?
Generally, no. We are a small team and want every sprint finished to the highest standard, so we take on a small number at a time. In some cases it makes sense for two sprints to run together if they closely tie together. If that applies to you, we will discuss it and plan the best approach.
Pricing and Payments
Is the price for each sprint fixed?
Yes. The price shown on each sprint page is fixed and non-negotiable. Before starting, we confirm the full scope with you, and after your fit call we send an agreement that outlines it, along with our terms.
What are your payment terms?
Because sprints are short and fully scoped before we begin, we ask for 70% upfront to start and the remaining 30% on delivery, once everything is complete.
What happens if I need work outside the agreed scope?
Work outside the agreed scope is charged at £45 an hour and must be paid in advance before the additional work begins. We always discuss and confirm any extra cost with you first.
Does the Quick Wins Campaign price include advertising spend?
No. The price covers the agreed campaign work, including ad setup, testing and launch. You pay the advertising budget directly to the platform.
Can you guarantee leads or sales?
No. We cannot guarantee leads, customers or sales. We build and deliver the agreed work so you can reach your audience and measure how it performs.
Feedback and After the Sprint
Can I give feedback during the sprint?
Yes. There are built-in checkpoints where you can review and give feedback, so you always know where things stand. If feedback includes anything outside the agreed scope, we will discuss and confirm any extra cost with you first.
What happens at the end of a sprint?
You get the final deliverables and a handover so you can use and manage the work yourself. If you need help implementing it or want to build on the work, we can agree optional follow-up support.
Can I request edits after my sprint is delivered?
Yes. Every sprint includes up to 3 rounds of minor edits within 7 working days of delivery. We recommend reviewing the work as soon as it is delivered so you can share feedback within the edit window.
Minor edits are light adjustments that do not affect the overall structure, copy direction or platform setup, such as:
- Updating button text or colours
- Replacing an image or link
- Adjusting spacing or headlines
Major changes and rebuilds fall outside the sprint, such as:
- Rewriting all the copy or changing the overall tone
- Designing new assets or additional pages
- Rebuilding the project on a different platform
- Adding extra emails, graphics or campaign variations
Not Sure Which Sprint?
Pick the one that matches your goal. Each is a fixed price and finished in 7 working days.
Lead Magnet and Email
Quick Wins Campaign
Still Have Questions?
For questions, conversations, or priorities that do not fit neatly into a sprint, get in touch
