No. The core principles of good marketing apply across all industries.

We’ve worked with start-ups, service businesses, nonprofits, and global brands.

What matters most is your goal and whether we’re a good fit for the kind of progress you’re trying to make.

You’ll get final deliverables and a short handover guide. If you need help implementing or want to build on the work, we offer optional follow-up support.

Yes. Every sprint includes up to 3 rounds of minor edits within 7 working days of delivery.

We recommend carefully reviewing your sprint as soon as it’s delivered so you can share feedback within the edit window.

These minor edits cover small refinements like text tweaks, colour changes, link updates, or layout adjustments. Minor edits are light adjustments that don’t affect the overall structure, copy direction, or platform setup.

Examples include, but are not limited to:

• Updating button text or colours
• Replacing an image or link
• Adjusting spacing or headlines

What we don’t include are major scope changes or rebuilds that fall outside the sprint.

That includes things like:

• Rewriting all the copy or changing the overall tone
• Designing new assets or additional pages
• Rebuilding the project on a different platform (e.g.,“Can you turn this landing page into a full website instead?”, “Can you move everything over to Shopify instead?”)
• Adding extra emails, graphics, or campaign variations

Because our sprints are short, focused, and fully scoped before we begin, we ask for 70% payment upfront and 30% upon delivery.

If any work falls outside of the agreed scope, it will be charged at £45 per hour and must be paid in advance before the additional work begins.

Generally, no. We’re a small team, and while we work quickly, we want to ensure every sprint is completed to the highest standard. That’s why we only take on a small number of sprints at a time.

In some cases, it may make sense for two sprints to run concurrently if they closely tie together. If that applies to your situation, we’ll discuss it with you and plan the best approach.

Lead Generation

You’ll walk away with a complete lead generation package, including a lead magnet, email sequence, and a basic CRM setup or sign-up flow, all designed to help you attract, capture, and nurture leads effectively.

Lead Magnet
This is a gated resource that potential customers can access by sharing their contact information. It could be a guide, template, report, e-book or checklist, up to 5 pages. We’ll help you decide which format fits your business best.

Email Sequence
We’ll draft up to 6 nurture emails with a workflow that automatically follows up with new leads. This helps you build relationships and move potential customers closer to conversion. 

Landing Page and Sign up Form 
Your lead magnet will sit on a dedicated landing page (as evergreen content) with the option to be promoted through ads. Advertising costs (e.g., on social media or search platforms) are separate and paid directly to the advertiser. We’ll go through all your options and help you choose the most effective approach for your goals and budget.

To keep the sprint fast and friction-free, we build the landing page on our platform.. If you would prefer the page to live on your own website, please have access to your website backend and permissions ready so we can assess what is feasible within the sprint timeframe. The landing page will also include a form to collect the leads that come through. 

Basic CRM Setup or Sign-up Flow
We’ll handle the basic setup of your CRM, including connecting the landing page form to your CRM, drafting the initial emails (up to 6 emails) and mapping out the entire customer journey, from when someone first signs up to when they receive your follow-up messages. This ensures a smooth, professional experience for your leads from start to finish.

Promotional Assets
4 promotional assets customised to the channels you plan to use, whether that’s social media, your email list, or paid ads. Each asset is designed to help you promote your lead magnet effectively, boost engagement, and generate downloads as soon as you launch.

Our goal in the end is to leave you with a lead generation system that consistently brings in leads and runs with minimal ongoing effort.

At the end of the sprint, you’ll have a complete, fully built campaign that’s ready to launch. The campaign will be built around one clear objective and one measurable outcome, with a structure that keeps execution focused and easy to manage.

Full Campaign Plan
A clear campaign plan built around a defined goal and measurable outcomes. It covers the target audience, core message, timeline, estimated budget (if relevant) and a full communication schedule. Delivery channels and KPIs are also included, giving you a structured campaign that can be executed with confidence.

Campaign Assets
All required campaign assets created and ready to deploy. This may include email copy, landing page, design assets and ads depending on the campaign. 

Setup and Tracking
Campaign setup completed so assets are connected correctly and performance can be tracked from launch. This ensures the campaign is measurable, and ready to review.

Please note: If your campaign includes external costs such as advertising spend or platform fees, these are paid directly by you to the relevant provider and will be included in your estimated budget where applicable. Once the campaign is live, the day to day management sits with you unless otherwise agreed. Ongoing support beyond the sprint can be discussed and priced separately. However, we provide a clear handover so you understand how the campaign is set up and how to manage updates, monitoring, and follow up.

At the end of this sprint, you will have a clear, practical positioning and messaging foundation that you can use immediately across your website, campaigns, and sales conversations. The focus is on clarity and alignment, not lengthy documentation.

Brand Positioning Statement
A clear, one page positioning statement that defines who you are, what you do, who you are for, and why you are the right choice. This acts as a reference point for future marketing and messaging decisions.

Messaging Cheat Sheet
Three core messaging pillars with primary and supporting messages tailored to your audience and industry. These pillars provide consistent themes you can apply across your website, emails, social content, and campaigns.

Audience and ICP Insights
A concise report of up to three pages outlining your ideal customer profile, including goals, challenges, motivations, objections, and key decision drivers. This gives you a grounded understanding of who you are speaking to and how to reach them.

Brief Market Analysis
A high level view of your market landscape, highlighting common messaging patterns and opportunities to differentiate, so your positioning is informed by context rather than guesswork.

Everything is delivered in clear, usable formats, with examples on how to apply the outputs across your marketing once the sprint is complete.