£1,250 fixed
Brand Positioning Sprint
Give customers a reason to choose you in 7 working days. A clear positioning, key messages, an elevator pitch and a tone of voice guide, with your homepage headline rewritten to show it working.
No commitment. If this sprint isn’t right for you, we’ll say so on the call.
REAL RESULTS
The Messaging Behind a Rebrand
Harlow & Fenn | B2B professional services
Harlow & Fenn were rebranding and needed their messaging to say clearly what they do and who it is for. We helped shape the details of that messaging, and it is now used everywhere. It formed the basis for their rebrand, and people now understand what they do faster.
What changed
Used everywhere
The messaging runs through the whole business.
Basis for the rebrand
The new brand was built on it.
Understood faster
People now get what they do more clearly.
Who’s This For?
This sprint works best when you want your value to be obvious.
Your positioning is unclear and customers hesitate
You struggle to explain what makes you different
Your business has evolved but your messaging hasn’t
Sales conversations feel harder than necessary
You want a clearer foundation before scaling
Not a fit if you’re still testing your core offer, unclear on direction, or after a full visual rebrand.
What You Get
A clear positioning and messaging foundation you can use straight away. Six deliverables, finished in 7 working days.
Audience and competitor research
A refined picture of who you serve, and a brief market analysis of how you differ from competitors.
Positioning statement
Your audience, the problem you solve, your value and what makes you different, in one defined statement.
Value proposition and key messages
Clear messaging pillars and value propositions that say what you do and why it matters.
Elevator pitch
A short, sayable version of your positioning for meetings, introductions and sales calls.
Tone of voice guide
How you sound, with examples, so everything you write feels like one business.
Messaging applied and handover
Your homepage headline and key lines rewritten, plus a guide to use the messaging everywhere.
How the 7 working days work
Briefing and research
Day 1
We confirm your offer, audience and competitors, and review your current materials.
Position and write
Days 2–6
We build your positioning and messaging. You review at agreed points.
Deliver and hand over
Day 7
Everything is finished, explained and ready to use.
Working days, not calendar days.
What You’ll Need Ready
We’ll agree the start date once the scope and everything needed to begin are in place.
Business overview
Your core products and services, pricing, how sales are won or lost, and current materials such as website copy, sales decks and proposals.
Audience and competitor insights
A shortlist of key competitors, plus who you serve, who you don’t, and how prospects compare options.
Willingness to focus
Readiness to narrow your focus and choose clearly who you are for and what you stand for.
After the Sprint
You have a clear positioning foundation that informs everything else. Includes up to 3 rounds of minor edits within 7 working days of delivery.
Refine your website messaging
Strengthen campaign performance
Align sales conversations
Build future campaigns on a stronger foundation
£1,250 Fixed. 70% to Start, 30% on Delivery.
No hidden extras. Let’s see whether the Brand Positioning Sprint fits what you need.
No commitment. If this sprint isn’t right for you, we’ll say so on the call.
Questions Before You Start
The practical details before you book a call.
What happens on the 15 minute call?
We’ll talk through your business, who you serve and whether the sprint fits. You can ask questions before deciding. Booking the call doesn’t reserve a sprint or commit you to buying one.
Is the sprint 7 calendar days?
No. It runs for 7 working days from the agreed start date. We’ll confirm the scope, initial payment, materials, access and approval timings before it begins.
Why not just hire a marketer for a month?
A hire takes weeks to find and a month to ramp up, and you manage the work. A sprint is a defined outcome from senior marketers who do the work themselves, at a fixed price and a finish date.
Is this a full rebrand?
No. This is positioning and messaging, not a visual rebrand. You get the strategy and the words. Logos, colours and design are separate.
How many changes are included?
Up to 3 rounds of minor edits within 7 working days of delivery. Major scope changes, rebuilds and extra assets are additional work, which we’ll discuss with you first.
Do you launch it for us?
No. We hand over the finished work with a practical guide, and you use it across your business. If you’d like help putting it to work, our Lead Magnet and Quick Wins sprints build on it.
What are your payment terms?
70% upfront to begin and 30% on delivery. The £1,250 price is fixed. Work outside the agreed scope is £45 an hour, paid in advance.
Who does the work?
We do. You’ll work directly with the senior marketers planning and delivering your sprint. We take on a limited number of sprints each month so we can give each one our full attention.
