Copywriting is critical for success online in the current digital age. Design, content marketing, SEO, and growth hacking are all parts of a complete digital marketing plan, but copywriting is the glue that ties it all together. Copy gives your design meaning and lays the foundation for your content marketing, SEO, and growth hacking. Writing better copy enables you to convert more readers into customers, and we wanted to provide a guide that would give you an advantage when writing copy both on and offline.
WHO IS THIS GUIDE FOR?
This guide is for entrepreneurs, founders, marketers, bloggers, or anyone else who needs to write copy to reach a larger audience and to sell more effectively. If you’re writing copy to sell more online or to get more people to follow you, then this guide is for you.
WHAT EXACTLY IS COPYWRITING?
Copywriting is the art and science of writing copy (words used on web pages, ads, promotional materials, etc.) that sells your product or service and convinces prospective customers to take action. In many ways, it’s like hiring one salesman to reach all of your customers. A sales team contacts customers one at a time; a copywriter reaches all of them at once through billboards, magazine ads, sales letters, blog posts, and more.
HOW TO USE THIS GUIDE?
Each chapter stands on its own and can be read separately, but to get the most out of the book, it’s best to read through the book in its entirety, complete the exercises, and then come back and use the guide as a reference when needed.