Editors note: Niel Patel’s original article can be found here. So, what’s the right approach? Well, it’s not as simple as giving you one answer. To explain how much copy you should write on your homepage, Niel created an infographic (pictured below).
In the end it’s all about persuasion. That’s what you need to focus on when it comes to your homepage copy. If you can convert someone with one word, then one word is all you need. But if you need more words to get your message across, then you should write more copy.