Content

1
Coke, Pepsi and Red Bull’s Big Content Marketing Plays
2
Brands Expanding Their Content Publishing Expertise
3
Overview of the Web Content Strategy Process
4
12 Things to Do After You’ve Written a Blog Post
5
How to Process Content Marketing

Coke, Pepsi and Red Bull’s Big Content Marketing Plays

For years, soft drink brands have helped set the pace for marketers across the globe. The reasons why shouldn’t surprise you. Today’s leading soft drink brands dominate the universal beverage market. To help build loyalty, globally known brands like Coke, Pepsi, and Red Bull are keeping pace with content marketing tactics. If you are a[…]

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Brands Expanding Their Content Publishing Expertise

Creating more content for your blog than it can keep up with? Your content marketing may be ready to morph into a full-blown online publication. Consider websites like Coca-Cola Journey, American Express’ OPEN Forum and Boston Consulting Group’sPerspectives. There’s a whole lot more to these sites than your typical corporate blog. They differ from the usual blogging channels[…]

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Overview of the Web Content Strategy Process

When I talk about web content strategy around the water cooler at work, everyone stares at me as if I’m speaking in tongues. While it has informally existed since the Web went public, content strategy is still considered an emerging practice.  Few online businesses commit enough time and resources to content strategy, and that’s unfortunate[…]

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12 Things to Do After You’ve Written a Blog Post

You’ve just finished writing a great new blog post. You’re excited that you’ve shared your ideas and expertise with the world. But what should you do next? As we work with companies to develop a regular content marketing and social engagement routine, blogging is always key. A strong corporate blog can pay big dividends in[…]

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How to Process Content Marketing

One of the most popular questions we get at 7DayMarketing.com is how to effectively manage the content marketing process.  Although there are many ways to go about resourcing for content marketing projects within an organization, here are six keys to making it happen. A Content Management System This should go without saying, but many brands we[…]

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